# CHAIR Corporate Identity

**URL:** <https://discourse.chair.audio/t/chair-corporate-identity/70>\
**Category:** Uncategorized\
**Created:** [January 25, 2021, 4:33pm UTC](https://discourse.chair.audio/t/chair-corporate-identity/70 "2021-01-25T16:33:04Z")\
**Posts on this page:** 1\
**Page:** 1

<div class="post-metadata">

**Author:** ![Max](https://discourse.chair.audio/user_avatar/discourse.chair.audio/max/32/12_2.png) [@Max](https://discourse.chair.audio/u/Max)\
**Post date:** [January 25, 2021, 4:33pm UTC](https://discourse.chair.audio/t/chair-corporate-identity/70/1 "2021-01-25T16:33:04Z")

</div>

## Branding

Please refer to the brand in one of the following ways:

✅ The Center for Haptic Audio Interaction Research  
✅ The Center for Haptic Audio Interaction Research (CHAIR)  
✅ CHAIR (The Center for Haptic Audio Interaction Research)  
✅ CHAIR

Do **not** refer to the brand differently as above, specifically not like this:  
❌ Chair  
❌ chair audio

## Colors

Blue: 103 102 254 `#6766FE`  
Red: 254 102 103 `#FE6667`  
Yellow: 236 221 70 `#ECDD46`

```auto
\usepackage{xcolor}
\definecolor{chairblue}{RGB}{103,102,254}
\definecolor{chairred}{RGB}{254,102,103}
\definecolor{chairyellow}{RGB}{236,221,70}

```

## Typography

Font in logo is [Audimat 3000](http://www.smeltery.net/en/fonts/audimat-3000) by [Jack Usine](http://www.usine.name/) (With one minor modification).  
Font for text is [Work Sans](http://weiweihuanghuang.github.io/Work-Sans/) by [Wei Huang](https://weiweihuanghuang.github.io/).

## Logo

Never rotate the logo. The chair must stand upright!

### Vertical b/w

 ![chair-vertikal](https://discourse.chair.audio/uploads/default/original/1X/1d3148648577666722110cc82fc9175c8e9645c0.svg)

### Vertical Full Color

 ![chair-vertikal-y](https://discourse.chair.audio/uploads/default/original/1X/a56324da7e0f60009be964a1831f0565a859e8de.svg)

### Horizontal b/w

 ![chair-horizontal](https://discourse.chair.audio/uploads/default/original/1X/535b5fd93e4bd9b82dfdb3c0d0337ec66a6685e5.svg)